C3 Mock Exam Response:
promotion, production and exchange now cost a lot less. This is due to some digital services
Examples are youtube, twitter and myspace
Indie labels such as XL have used twitter (a social network) to promote one of the vampire weekend gigs on a free youtube livestream to their niche fanbase. The livestream got thousands of views in total by people all over the world, giving not only the band promotion but the livestream service and the indie label (XL Records).
.This is a form of synergy as the bands music got promoted on another form of media, youtube.
This can also show that the indie labels are more focused on gaining a more personal, intimate relationship with their niche audience rather than the money.
Another indie label WARP used two digital medias to promote a new album, one of the songs featured on the album was used in the introduction of a new film, the whole album was also uploaded onto youtube for anyone around the world to listen to.
domino records has a radio station that also allows anyone in the world to listen to which can lead to worldwide exposure for bands and artists.
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