360 Degree rule = record companies make money of the whole product of the band
The Big 3 = Universal, Sony, Warner. Major labels.
Synergy = When a company uses two different media forms to promote or advertise
Vertical intergration = own one of each PDE, you make all the money
Horizontal intergration = You own everything on one line
Tabloid scandal for dance label artists affects pop artists affects pop artists sales
Promotion at Glastonbury helps artists and record labels gain money
Drug scandals make them lose money
Independent labels specialise in one genre
Youtube = exhibition and production
Exhibition is called exchange
No comments:
Post a Comment